Marketing Strategies adopted a firm in offering products or services, determine the success of a company in competing, growing and surviving. Companies are required to always be active in seeking, attracting and retaining customers, both old and new. Companies also need to plan, design, and implement good marketing strategies and in accordance with applicable guidelines for producers so that they can effectively communicate, offer and sell their products to the consumer.
In order to maintain viability in a competitive business in the modern era are becoming increasingly strict, then every company should implement a marketing strategy that is considered most appropriate to the type and condition of their respective companies.
Carmanita is one of the designers Indonesian batik and fashion designer who was competing to market their business through a middle company named PT Amtrend Sentana Garment also choose a marketing strategy that is considered good and appropriate. For him, marketing strategy is needed to develop and maintain the design in modern society that continues to grow.
Carmanita effort in carrying out marketing strategies within his company attract authors to conduct a study with the aim of studying and learning what marketing strategies are used to conduct evidentiary Carmanita and there is a correlation between the use of a good marketing strategy in maintaining the advantages of the Carmanita as famous batik designers in Indonesia .
In this paper, the authors collected data and information by doing research, either directly or indirectly, but the author tends to use this type of research that is descriptive.
Analysis is done by studying the structure of the company, strategic analysis, and make observations on the implementation of corporate strategy in real life by looking at how companies analyze the market situation, how to design marketing strategy and development of marketing programs and how to control the implementation and management of the marketing strategy.
From the results of the analysis, the author conducted a SWOT analysis to find out what the strengths, weaknesses, opportunities and threats of marketing strategies undertaken so that it can be concluded that the marketing strategy that has been run PT Amtrend Sentana Garment very helpful to maintain a reputation as a designer batik Carmanita Indonesia's leading and help Carmanita to be able to continue to develop and market their products to the public in the midst of this modern society.
End of writing, the author provides conclusions from the analysis that has been done and provide constructive suggestions for PT Amtrend Sentana Garment to be able to continue to grow and survive to market the works Carmanita.
How to market batik
Marketing Strategies adopted a firm in offering products or services, determine the success of a company in competing, growing and surviving. Companies are required to always be active in seeking, attracting and retaining customers, both old and new. Companies also need to plan, design, and implement good marketing strategies and in accordance with applicable guidelines for producers so that they can effectively communicate, offer and sell their products to the consumer.
In order to maintain viability in a competitive business in the modern era are becoming increasingly strict, then every company should implement a marketing strategy that is considered most appropriate to the type and condition of their respective companies.
Carmanita is one of the designers Indonesian batik and fashion designer who was competing to market their business through a middle company named PT Amtrend Sentana Garment also choose a marketing strategy that is considered good and appropriate. For him, marketing strategy is needed to develop and maintain the design in modern society that continues to grow.
Carmanita effort in carrying out marketing strategies within his company attract authors to conduct a study with the aim of studying and learning what marketing strategies are used to conduct evidentiary Carmanita and there is a correlation between the use of a good marketing strategy in maintaining the advantages of the Carmanita as famous batik designers in Indonesia .
In this paper, the authors collected data and information by doing research, either directly or indirectly, but the author tends to use this type of research that is descriptive.
Analysis is done by studying the structure of the company, strategic analysis, and make observations on the implementation of corporate strategy in real life by looking at how companies analyze the market situation, how to design marketing strategy and development of marketing programs and how to control the implementation and management of the marketing strategy.
From the results of the analysis, the author conducted a SWOT analysis to find out what the strengths, weaknesses, opportunities and threats of marketing strategies undertaken so that it can be concluded that the marketing strategy that has been run PT Amtrend Sentana Garment very helpful to maintain a reputation as a designer batik Carmanita Indonesia's leading and help Carmanita to be able to continue to develop and market their products to the public in the midst of this modern society.
End of writing, the author provides conclusions from the analysis that has been done and provide constructive suggestions for PT Amtrend Sentana Garment to be able to continue to grow and survive to market the works Carmanita.
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ARIF BLOG
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about me
- ARIF BLOG
- I come from a small village in Yogyakarta. My only wish is to share ideas and experiences
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